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Masters Research

THINK OUTSIDE THE BIG BOX

Abstract

The following hotel industry analysis will focus on large scale (‘Big Box’) hotels in Atlanta, Georgia. The objective of this study is to identify key hotel market drivers, shifting demand, and forecast post-pandemic market conditions and strategies. Using large scale hotels as a medium of measurement, our analysis will present broad industry changes at the property level and management level. Given new innovation and recovering economies, this study shows the exponential patterns of growth and recommends strategies after year-long shutdowns.

Masters Research

SEVERITY OF A ONE-STAR REVIEW

Abstract
This following is a proposal for analysis into the field of online reviews and their effects on sales. The objective of this study is to reveal the true effects of a one-star review on SMEs and large scale enterprises. Using Atlanta, Ga as a sample, we gain a better understanding of a service-based, business-to-business economy and how online reviews affect sales, business practices, and entire regional markets. Using our sample set, sales reports, interviews and overall findings, we discuss specific methods to adopt by SMEs and why these methods will be effective for other businesses in the future as online consumer interaction becomes a focal marketing indicator. Overall, these findings have proved to be vital to understanding the 21st century consumer.

Masters Research

HOSPITALITY TOMORROW

Abstract

The following is a study on communication trends in the hospitality industry. In our analysis we breakdown the implications of these trends and how department managers can adapt to such changes. Our objective in this study is to provide analysis (both positive and negative) to relay our findings to managers in an outline to guide their own operational blueprints. Hotel operations will be the primary model of analysis however restaurants, online platforms, and other branches of the industry are discussed and those managers are encouraged to utilize this blueprint as well. We found that cloud technology, AI, tech real estate, and social listening have their respective shortcomings, yet, they are undeniably the future of the hospitality industry. These new tools must be understood to continuously adapt to the changing market and consumer preferences. 

Career: List
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